We play with technology to create new forms of communication and visual excitement, connecting people through engaging idea and touching experience.
Studio OnCreate is a Hong Kong-based digital creative studio.
We have had the honor to work with agency such as McCann Erickson,
Ogilvy & Mather, Leo Burnett among others and being part of project winning
awards like Adfest INNOVA Lotus Award and Spike Asia Digital Award.
We love creative coding and crafting engaging interactive experience.
To introduce six new Burger King Whopper flavors, we developed a handwriting test application that matches users with their ideal flavor. The application prompts users to write 'Whopper' and captures their handwriting movements, which are evaluated along with their social profile data to calculate the test result. Finally, a fortune-teller celebrity revealed user true character with their perfectly matched Whopper flavor.
Wellcome, a local supermarket in Hong Kong, introduced a money-saving strategy for daily life. To extend the TVC communication to web discussions, we created an energetic and dynamic website that shares lighthearted saving tips. Each animated speech bubble contains valuable "save money tips" from local housewives.
We developed a stylish product website for the FUJIFILM X100, expanding the "snapshot movement" idea into an interactive game. As a result, we created a visually captivating maze that incorporates photos, sound, video, and famous quotes by Daidō Moriyama and Nobuyoshi Araki. With 48 scenes, the virtual journey offers different paths and perspectives on the "snapshot movement" concept, leading to multiple endings.
Everything can be a betting game. We are challenged to convert our daily routines into real-life bets, making everything a potential game. As a result, we have created 16 unique real-life betting games. These games include predicting the direction of cars in live traffic streams and guessing which elevator door will open on the office lobby CCTV. To facilitate these games, we have developed a custom application that monitors live video data, providing instant game results and creating an engaging experience.
In 2013, IKEA introduced a new range of textile products, featuring a diverse assortment of patterns, colors, and designs. Our task was to develop a creative tool that provides a virtual DIY experience for customers to customize iconic IKEA furniture using endless textile patterns. This tool offers users an easy way to explore an infinite array of textile combinations and showcase their creative pieces to friends and family on social media.
We developed a mini campaign website to collect adorable baby photos and videos from parents' mobile and desktop computer. Thanks to HTML5 technology, it became very easy for parents to submit or capture their baby's moments using their mobile devices and send their entries through the mobile network.
We developed a responsive website for Abbott's 'Are You Sure' campaign. Our objective was to create an online test that evaluates child eating behavior through an animated question form. Parents can conveniently take the test on behalf of their child and receive eating behavior suggestions based on the results.
Introducing 'Visual Alphabet,' a groundbreaking feature on the Global Corbis website that goes beyond image search, allowing users to convey messages through visuals. Acting as a messenger, it instantly replaces each letter on your keyboard with a Corbis image. Simply type in any message, and it will be translated into a fun video composed of various Corbis images.